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Irvine's Leading Accident Lawyers

The Art of Negotiation: Securing Fair Settlements | Kubota & Craig

The Art of Negotiation: How Accident Attorneys Secure Fair Settlements

The Art of Negotiation: Securing Fair Settlements by Kubota & Craig Injury Attorneys in Irvine CA

As a personal injury attorney based in Irvine, CA, I’ve had the privilege of representing countless clients who have been injured in accidents. One of the key aspects of my role at Kubota & Craig is negotiating fair settlements on behalf of our clients. Negotiation is an art, and in this blog post, I’ll provide insights into how accident attorneys like us secure fair settlements for our clients without resorting to a trial.

The Importance of Negotiation

When you’re injured in an accident due to someone else’s negligence, it’s only fair that you receive compensation for your medical bills, lost wages, and pain and suffering. However, obtaining this compensation often involves negotiations with insurance companies, opposing attorneys, or the responsible parties themselves.

Negotiation is a vital skill for personal injury attorneys, and it plays a significant role in the resolution of most cases. Here’s how we approach the negotiation process:

1. Thorough Case Evaluation

Before entering into negotiations, it’s crucial to have a deep understanding of the case. This begins with a comprehensive evaluation of the facts, evidence, and potential damages. In my experience, clients often underestimate the full extent of their losses, and it’s our job to ensure that every aspect is considered.

2. Setting Realistic Goals

We work closely with our clients to set realistic goals for the negotiation. This involves determining what constitutes a fair settlement based on the circumstances of the case. While we always strive for the best possible outcome, we also provide our clients with an honest assessment of what they can reasonably expect.

3. Skillful Communication

Effective negotiation requires strong communication skills. We maintain open and respectful dialogue with all parties involved. This not only fosters a cooperative atmosphere but also allows us to present our client’s case persuasively. Listening carefully to the other side’s arguments is equally important, as it helps us identify areas of compromise.

4. Building a Compelling Case

A successful negotiation relies on the strength of the underlying case. We compile all relevant evidence, such as medical records, accident reports, and witness statements, to build a compelling argument for our client’s claim. This evidence serves as the foundation of our negotiation strategy.

5. Skilled Negotiation Techniques

While each case is unique, there are various negotiation techniques we employ to secure favorable settlements:

  • Initial Demand: We often start negotiations with a demand that reflects the full extent of our client’s damages. While this figure may be higher than the final settlement amount, it sets a benchmark for the negotiation.
  • Counteroffers: Expect counteroffers from the opposing side. This is a normal part of the negotiation process, and we carefully evaluate each counteroffer to determine whether it aligns with our client’s goals.
  • Creating Leverage: Building a strong case and demonstrating our readiness for trial can create leverage during negotiations. The opposing side is more likely to settle if they believe they could face greater losses in court.

6. Persistence and Patience

Negotiations can be lengthy and require patience. We remain persistent in advocating for our clients while also being prepared for the possibility of prolonged discussions. Rushing into an unfavorable settlement is not in our clients’ best interests.

7. Seeking Fair Compensation

Our ultimate goal in negotiations is to secure fair compensation for our clients. This means ensuring that they are adequately compensated for medical expenses, lost income, property damage, and the physical and emotional toll of their injuries.

When Negotiation Falls Short

While most personal injury cases are resolved through negotiation, there are instances where a fair settlement cannot be reached. In such cases, we are fully prepared to take the matter to court and pursue our client’s interests through litigation. However, we view trial as a last resort, and we exhaust all negotiation options first.


Negotiation is a cornerstone of our work as accident attorneys at Kubota & Craig in Irvine, CA. We are committed to securing fair settlements for our clients while providing them with the support and guidance they need during a challenging time.

If you’ve been injured in an accident, it’s essential to have a skilled negotiator on your side. Don’t hesitate to reach out to our team for a free consultation. We’re here to fight for your rights and help you obtain the compensation you deserve. Learn more.


  • Disclaimer: The legal information presented in this article should not be construed to be formal legal advice, nor the formation of a lawyer or attorney client relationship.
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Josie FlemingJosie Fleming
03:58 31 May 23
I had the misfortune of being in a car accident near the Irvine Spectrum Center last year, but the amazing team at Kubota & Craig turned my luck around. They were friendly and helpful from day one, and thanks to their diligence, I received a great settlement. My family and I are truly happy with the results. Highly recommended.
Jayne PetersonJayne Peterson
12:52 21 May 23
Having been involved in my first car accident, I was feeling very stressed about it. But after searching for car accident lawyers in Irvine and speaking with Yoshi Kubota, I was definitely feeling better about what lie ahead of me. I had full confidence in their ability to get me the maximum amount possible in my situation. Even though they are a very busy firm, they always took the time to answer my questions and address my concerns. I'm so glad I went with this law firm. If you're in need of a car accident lawyer in Irvine, I highly recommend them for their expertise and exceptional service.
Elaine WrightElaine Wright
15:13 20 May 23
If you're in need of the best car accident lawyers in Orange County, California, look no further than Kubota & Craig. They provided top-notch service, and although I wouldn't wish an accident on anyone, I highly recommend them to represent you. Their team was great, and I was always so impressed with Yoshi who handled my case. He got me a fantastic result and was a class-act every step of the way.
Carmen SimpsonCarmen Simpson
05:40 19 May 23
As a satisfied client of Kubota & Craig, I highly recommend their services for anyone in need of an Orange County car accident lawyer. Yoshi and Cynthia's team were exceptional in handling my complex case with the utmost professionalism and efficiency. Throughout the process, they were always available to answer any questions or concerns I had, providing me with much-needed peace of mind. Dealing with insurance adjusters can be a daunting task, but Kubota & Craig made it stress-free. From start to finish, their dedicated team worked tirelessly to ensure that my case was resolved in my favor. I'm grateful for their assistance and thankful to have had such a great group of people by my side during this difficult time. For anyone seeking a reliable car accident lawyer in Orange County, I highly recommend Kubota & Craig.
Vickie StanleyVickie Stanley
09:56 18 May 23
Kubota & Craig provided excellent service as my car crash lawyer. They handled both my case professionally, efficiently, and honestly, helping me get the medical attention I needed and resolving issues with car insurance. The team kept us informed throughout the process and addressed any concerns. I highly recommend their firm.
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